Quick answer: Our top pick is Senja, followed by Boast and Trustmary. Entry prices start near $39/mo. All 5 are compared below on price, strengths and the key trade-off of each, so you can match one to your needs.
We compared the field so you can skip the trial-and-error. This guide rounds up the 5 tools we'd actually recommend for this job, with what each does best, what it costs, and who should pick it.
Each pick was judged on the job in this guide rather than a generic scorecard, weighing results, price and ramp-up time. Pricing is taken from public plans at the time of writing.
Free trial; reported paid tiers from ~$29/mo and up by widget/feature volume
agencies
The picks, ranked
1. Senja Testimonials Social Proof
Testimonial collection, management and sharing for creators and SaaS: text/video testimonial forms, walls of love, widgets and import from existing platforms. Best suited to teams that care most about creators.
Why it's on this list: Fast, friendly testimonial collection and Walls of Love for creators and SaaS. Aimed squarely at creators, SaaS and small teams collecting and showcasing text/video testimonials.
Standout features:
Walls of Love and unlimited embeddable widgets
Import testimonials from 30+ platforms (Shopify, G2, Yelp, Trustpilot)
Standout strength: Easy import from 30+ existing review platforms.
Worth knowing: Genuine free-forever plan (not just a trial).
Pricing: Free forever plan; reported paid tiers around ~$29-79/mo (Starter/Pro) for unlimited collection and advanced widgets
Video-first testimonial and feedback platform: collect video reviews, NPS and survey responses, then showcase them as embeddable widgets. Best suited to teams that care most about smb.
Why it's on this list: Video-first testimonial and survey platform with NPS/CSAT built in. A natural fit for sMBs and marketers focused on collecting and showcasing video testimonials.
Standout features:
NPS, CSAT and custom surveys
Email/SMS sequence builder for testimonial requests
Standout strength: 14-day free trial.
Worth knowing: Affiliate program exists for marketers/influencers (public rate not confirmed).
Pricing: No standing free plan; reported paid tiers from ~$25-50/mo and up depending on collectors/features; quote for higher tiers
Review, testimonial and NPS platform with A/B testing of social proof: collect feedback, turn promoters into testimonials and import reviews from Google and others. Picked here for how cleanly it handles b2b.
Why it's on this list: Pairs NPS/CSAT surveys with a feedback-to-review pipeline and A/B-tested social proof. Built for b2B and SMB marketers wanting surveys plus testimonial display in one tool.
Standout features:
A/B testing of widget layouts
Collect, manage and display reviews and testimonials (text and video)
Standout strength: Free plan available to start.
Worth knowing: Free plan exists but is heavily capped.
Pricing: Free plan available; reported paid tiers from ~$19/mo scaling to higher Business tiers
Automated testimonial and review collection: follow-up requests, on-site forms, approval workflow and embeddable, real-time widgets, with a strong agency angle. Best suited to teams that care most about agencies.
Why it's on this list: Automated testimonial collection with a strong agency/white-label angle. Aimed squarely at agencies and SMBs wanting hands-off testimonial collection they can rebrand.
Standout features:
ReviewHQ floating review widget and embeddable widgets
Approval workflow; white-label / custom form domain
Standout strength: Used by 9,000+ businesses.
Worth knowing: White-label removes Endorsal branding from forms, emails and widgets.
Pricing: No standing free plan; reported paid tiers from ~$39/mo and up; agency/white-label options
UGC and reviews aggregation platform: collect and embed Google/Facebook reviews, social feeds and testimonials as widgets, popular with agencies and SMBs. Best suited to teams that care most about agencies.
Why it's on this list: Aggregates reviews and social UGC into no-code, embeddable website widgets. Aimed squarely at agencies and SMBs wanting to display Google/Facebook reviews and social UGC as widgets.
Standout features:
AI tools (CSS generator, caption translator, AI review responder)
Google Business Profile management module
Standout strength: AI responder and translation tools for reviews.
Worth knowing: Free plan and 7-day trial; free widgets carry an EmbedSocial branding banner.
Pricing: Free trial; reported paid tiers from ~$29/mo and up by widget/feature volume
Work backwards from the one job you most need done. Match it to the entry whose ‘why it's on this list’ lines up, sanity-check the pricing against your budget, then shortlist two and trial them on the same real task. Whichever clears your workflow with the least friction is your pick.
FAQ
What is the best option in this list?
For most people, Senja is the strongest all-round pick in this guide, but the right choice depends on your budget and exact workflow.
Are there free options?
Yes — Senja, Boast, Trustmary and Endorsal offer a free plan or tier, so you can validate fit before paying. Check each entry's pricing line above.
How were these tools chosen?
Each pick is judged on fit for the specific job in this guide — its real strengths, pricing and who it suits — using features and facts drawn from independent reviews and the vendors' own documentation, cited in Sources below.
How often is this guide updated?
We revisit pricing and rankings regularly as vendors change plans and ship features.
Sources
The features, strengths and facts cited for each pick above are drawn from these independent reviews and vendor pages: