Trustmary vs Trustindex: which should you choose?
Quick answer: Trustmary is built for b2b, while Trustindex suits smb. For most users Trustindex is the stronger default, but Trustmary can be the better fit depending on your budget and use case.
If you're weighing Trustmary against Trustindex, the right answer depends on your priorities. Below we compare them on pricing, strengths and the use cases each one fits, then give a clear verdict.
Side-by-side
| Trustmary | Trustindex | |
|---|---|---|
| Category | Testimonials Social Proof | Reviews Ugc |
| What it's known for | Review, testimonial and NPS platform with A/B testing of social proof: collect feedback, turn promoters into testimonials and import reviews from Google and others. | Widely used review-display tool: collect and embed Google, Facebook and other reviews as customizable widgets, with a generous free tier for showcasing existing reviews. |
| Pricing | Free plan available; reported paid tiers from ~$19/mo scaling to higher Business tiers | Free plan available; reported paid tiers from ~$5-15/mo and up by features/widgets |
| Best audience | B2B and SMB marketers wanting surveys plus testimonial display in one tool. | SMBs wanting an inexpensive widget to showcase existing reviews on their site. |
| Best for | b2b, smb | smb, review-widgets |
| Entry price | Free | Free |
| Biggest strength | Free plan available to start. | Very affordable (from ~$65/yr) with a generous free tier for displaying reviews. |
| Main caveat | Free plan very limited (~200 monthly widget views, 5 survey responses). | Widgets are text-only (no photo/video reviews). |
Features compared
The feature sets only partly overlap. Here is what each one actually gives you:
Trustmary key features
- Collect, manage and display reviews and testimonials (text and video)
- NPS, CSAT and CES surveys with conditional logic and templates
- Import reviews from Google, Facebook and others
- Feedback-to-review pipeline (positive survey respondents invited to public review)
Trustindex key features
- Pulls reviews from Google, Facebook, TripAdvisor and 130+ platforms
- 36 widget layouts and 25 widget styles
- Review badges and review monitoring/response
- Review request and notification tools
Pricing tiers side by side
Trustmary plans
| Plan | Price | What's included |
|---|---|---|
| Solo / Free | $0 | ~200 monthly views, 5 survey responses |
| Display / Collect | from ~$19/mo | By monthly widget views |
| Full Suite | Higher Business tiers | Advanced customization/analytics |
Trustindex plans
| Plan | Price | What's included |
|---|---|---|
| Free | $0 | Free tier available (limited) |
| Single | ~$65/yr | 1 domain, unlimited reviews/widgets |
| Pro | ~$125/yr | 5 domains |
| Ultimate | ~$349/yr | Unlimited domains |
Tiers compiled from the vendors' published plans and independent reviews; prices are approximate and change often, so confirm current figures (and your region's taxes) on each vendor's site.
Strengths compared
Where Trustmary wins
Pairs NPS/CSAT surveys with a feedback-to-review pipeline and A/B-tested social proof.
- Free plan available to start.
- Combines surveys (NPS/CSAT/CES) with review collection and display.
That makes it the stronger pick for b2B and SMB marketers wanting surveys plus testimonial display in one tool.
Where Trustindex wins
A cheap, widely used way to embed Google/Facebook reviews as website widgets.
- Very affordable (from ~$65/yr) with a generous free tier for displaying reviews.
- Large selection of widget layouts/styles.
That makes it the stronger pick for sMBs wanting an inexpensive widget to showcase existing reviews on their site.
Verdict: choose by fit
There is no single winner; it depends on where you sit.
- Choose Trustmary if you fit its core audience — b2B and SMB marketers wanting surveys plus testimonial display in one tool.
- Choose Trustindex if you fit its core audience — sMBs wanting an inexpensive widget to showcase existing reviews on their site.
FAQ
Is Trustmary better than Trustindex?
Trustindex is the stronger default for most users, but Trustmary can be the better fit depending on your budget and use case.
What is the main difference between Trustmary and Trustindex?
Trustmary is pairs NPS/CSAT surveys with a feedback-to-review pipeline and A/B-tested social proof. Trustindex is a cheap, widely used way to embed Google/Facebook reviews as website widgets.
Which is cheaper, Trustmary or Trustindex?
Both Trustmary and Trustindex offer a free tier, so the real comparison is the paid plans above — pick based on the storage, features and limits you actually need.
Sources
Facts above are drawn from these independent reviews and the vendors' own pages for Trustmary and Trustindex: