ToolsRanks

Best free CRM & support tools (2026)

Plenty of CRM & support tools advertise a free plan; fewer truly back it up. These do.

Every entry below separates a real free plan from a time-limited trial, lists the actual limits (seats, items, sends or storage) and the trade-off you accept at $0. Limits are summarised from public plans at the time of writing.

The free tools at a glance

ToolFree offerWhat you get freeBest for
CrispFree planBasic chat, 2 seatsStartups on flat pricing
Freshdesk (Freshworks)Free plan1-2 agents for first 6 months; ticketing, KB, reportsSMB support teams
Freshsales (Freshworks)Free planUp to 3 users, contact/account/deal management, chat, phoneSMBs wanting AI + phone in CRM
Help ScoutFree planLimited; 1 BeaconSmall/mid support teams
HubSpot CRM (Sales Hub)Free planUnlimited users, up to 1M contactsFree CRM to start
TidioFree plan50 billable conversations, 10 seats, ticketingSmall ecommerce sites
Zoho CRMFree planUp to 3 users, core CRM, no ZiaBudget-conscious SMBs
Zoho DeskFree planUp to 3 agents, email ticketing, KBZoho ecosystem users
Capsule CRMFree plan2 users, 250 contacts, 50MBSmall teams wanting simplicity
Close14-day free trialtrial onlyInside/remote sales teams
Copper14-day free trialtrial onlyHeavy Google Workspace users
Keap14-day free trialtrial onlySolopreneurs and small biz
LiveChat14-day free trialtrial onlySales + support chat
Nimble14-day free trialtrial onlyRelationship-led selling
Nutshell14-day free trialtrial onlySMB B2B sales teams
OnePageCRM21-day free trialtrial onlySmall sales teams and solos
Pipedrive14-day free trialtrial onlySMB outbound sales teams
Salesflarefree trialtrial onlyB2B SMBs selling via email

The picks, ranked

1. Crisp business messaging

All-in-one business messaging suite (chat, chatbot, shared inbox, CRM) with flat per-workspace pricing.

Free plan: Basic chat, 2 seats

Standout feature: Seat bundles per plan (Mini 4, Essentials ~10, Plus ~20).

Best for: Startups and small teams wanting multichannel messaging on predictable flat pricing.

The catch: AI usage is tightly capped until the Plus (~$295/mo) tier.

Full Crisp overview

Try Crisp free →

2. Freshdesk (Freshworks) customer support / helpdesk

Easy-to-adopt helpdesk with ticketing, automation and AI, a value-oriented alternative to Zendesk.

Free plan: 1-2 agents for first 6 months; ticketing, KB, reports

Standout feature: Freshdesk Omni tier adds omnichannel (chat, voice, social).

Best for: SMB support teams wanting easy ticketing with optional AI, on a budget.

The catch: Free plan was reduced from the old open-ended 10-agent offering.

Full Freshdesk (Freshworks) overview

Try Freshdesk (Freshworks) free →

3. Freshsales (Freshworks) sales CRM

AI-assisted sales CRM (Freddy AI) with built-in phone, email and lead scoring, part of the Freshworks suite.

Free plan: Up to 3 users, contact/account/deal management, chat, phone

Standout feature: Sales sequences and workflow automation.

Best for: SMBs wanting AI plus built-in phone in one affordable CRM, especially Freshworks users.

Full Freshsales (Freshworks) overview

Try Freshsales (Freshworks) free →

4. Help Scout shared inbox / helpdesk

Human, email-style shared inbox helpdesk that feels personal to customers, with docs and live chat (Beacon).

Free plan: Limited; 1 Beacon

Standout feature: Unlimited customer contacts on all paid plans.

Best for: Small and mid-size teams wanting email-first, human support with docs and chat.

The catch: Fewer enterprise/omnichannel features than Zendesk.

Full Help Scout overview

Try Help Scout free →

5. HubSpot CRM (Sales Hub) all-in-one CRM

Free-to-start CRM with Sales Hub layered on top, part of HubSpot's unified marketing-sales-service platform.

Free plan: Unlimited users, up to 1M contacts

Standout feature: Unified with HubSpot Marketing, Service, Content and Operations Hubs.

Best for: Scaling SMBs wanting a free CRM that grows into an all-in-one platform.

The catch: Sequences, automation and reporting gated at Professional (~$100/seat/mo).

Full HubSpot CRM (Sales Hub) overview

Try HubSpot CRM (Sales Hub) free →

6. Tidio live chat + AI chatbot

Live chat plus the Lyro AI chatbot, popular with small ecommerce and SMB sites for automated support.

Free plan: 50 billable conversations, 10 seats, ticketing

Standout feature: Flows: visual automation builder for support and conversion.

Best for: Small and mid-size ecommerce/SMB sites wanting affordable chat plus AI automation.

The catch: Free plan's Lyro/Flows are one-time bundles, not monthly.

Full Tidio overview

Try Tidio free →

7. Zoho CRM all-in-one CRM

Full-featured CRM at aggressive pricing, deeply integrated into the wider Zoho One business suite.

Free plan: Up to 3 users, core CRM, no Zia

Standout feature: Omnichannel: email, telephony, social and live chat capture.

Best for: Budget-conscious SMBs and teams standardizing on the Zoho suite.

Full Zoho CRM overview

Try Zoho CRM free →

8. Zoho Desk customer support / helpdesk

Context-aware helpdesk tightly integrated with Zoho CRM and the wider Zoho suite at low cost.

Free plan: Up to 3 agents, email ticketing, KB

Standout feature: Free plan for up to 3 agents.

Best for: Zoho-ecosystem users and budget-conscious teams wanting CRM plus support in one suite.

The catch: Real AI (Answer Bot, sentiment, anomaly, field prediction) only on Enterprise (~$40/agent/mo).

Full Zoho Desk overview

Try Zoho Desk free →

9. Capsule CRM simple CRM

Clean, easy-to-learn CRM for small teams who want contact and pipeline management without bloat.

Free plan: 2 users, 250 contacts, 50MB

Standout feature: AI features (from Growth): AI Pipeline Generator, contact/business enrichment, AI summaries, content assists.

Best for: Small teams wanting simple contact/pipeline management without complexity.

The catch: Free plan limited to 250 contacts and 50MB storage.

Full Capsule CRM overview

Read more about Capsule CRM →

Free trials (no permanent free plan)

Trial-only options: free to try, not free to keep, but useful for a hands-on check:

How to pick a free tool

Start with the free plan whose limit you'll hit last for your use case — seats, items or sends — not the longest feature list. Free tiers are for validating fit; upgrade only when a real ceiling, not a nice-to-have, gets in your way.

FAQ

Which of these are genuinely free, and which are just trials?

9 tools here offer a permanent free plan you can keep using at $0 — including Crisp, Freshdesk (Freshworks) and Freshsales (Freshworks). Close, Copper, Keap, LiveChat, Nimble, Nutshell, OnePageCRM, Pipedrive and Salesflare only offer a time-limited free trial, not a standing free plan.

What's the catch with a free plan?

Free tiers trade away scale or polish. The usual limits are usage caps (seats, contacts, sends, storage), a reduced feature set, vendor branding or watermarks, and gated automations. Each pick above lists its specific limit and catch where the data names one.

How were these chosen?

We include a tool only when its own pricing or an independent source confirms a real free plan or trial — no assumed free tiers. Details, limits and facts are drawn from the vendors' plans and the reviews cited in Sources below.

Can you actually run a business on a free plan?

Up to a point. Free plans suit solo users and small volumes; once you need more seats, higher limits or to drop the vendor branding, upgrading is the honest call.

Sources

Free-plan limits and facts above are drawn from these vendor pages and independent reviews: