Microsoft Clarity review & overview
Completely free heatmap and session-recording tool from Microsoft with no traffic, session or seat limits, plus native GA4 integration.
Microsoft Clarity sits in the behavior analytics space and is most often picked for budget-conscious, ux-research. Below is a quick, no-fluff overview to help you decide if it fits.
Key facts
| Category | Behavior Analytics |
| Pricing | 100% free, no traffic or session limits |
| Best for | budget-conscious, ux-research |
| Affiliate program | Not confirmed |
Who it's for
Microsoft Clarity makes most sense for budget-conscious.
- budget-conscious
- ux-research
Key features
What you actually get with Microsoft Clarity, drawn from independent reviews and the vendor's own documentation:
- Heatmaps (click, scroll, area)
- Session recordings
- AI insights via Copilot chat
- Native GA4 integration
- Mobile app SDK (Android, React Native, Cordova, Ionic)
- Rage/dead-click and frustration signals
Integrations
Microsoft Clarity connects with Google Analytics 4, WordPress, Shopify and Mobile SDKs.
What makes it stand out
Genuinely free, unlimited heatmaps and session recordings from Microsoft.
Who it's best for
Budget-conscious teams and any site wanting free, unlimited behaviour analytics
Strengths & trade-offs
The honest balance for Microsoft Clarity, from independent reviews rather than its sales page. We go deeper in the full Microsoft Clarity review.
Strengths
- + Completely free with no traffic, session or seat limits
- + AI Copilot for querying data in natural language
- + Backed by Microsoft, native GA4 integration
Trade-offs
- - Session/heatmap data retained only ~30 days
- - No bulk data export or raw-data API
- - You are responsible for consent; does not respect Do Not Track
Notable facts
Concrete, checkable details rather than marketing claims:
- 100% free with no traffic or session caps
- Data retention limited to ~30 days, then permanently deleted
- Provides IP masking and content masking but does not honour Do Not Track
- No affiliate program (nothing to monetise via subscription)
No public affiliate program at the time of writing; this page links to vendor and comparison resources instead.
Sources
The features and facts above on Microsoft Clarity are drawn from these independent reviews and vendor pages: