Microsoft Clarity pricing (2026): plans, costs and is it worth it?
Before you commit to Microsoft Clarity, here is how its pricing stacks up. Microsoft Clarity sits in the behavior analytics space and offers paid plans only, with the paid tiers laid out below from its public pricing page.
Genuinely free, unlimited heatmaps and session recordings from Microsoft. Microsoft Clarity keeps things paid-only, so budget for a subscription from day one. Completely free heatmap and session-recording tool from Microsoft with no traffic, session or seat limits, plus native GA4 integration.
What it costs
Free — $0. no traffic, session or seat limits.
100% free, no traffic or session limits
Prices verified 2026-06-28 from public vendor pricing. Plans and prices change — always confirm on the vendor's own site. No price here is guaranteed.
What you're paying for
Here is what your subscription actually buys with Microsoft Clarity across its plans:
- Heatmaps (click, scroll, area)
- Session recordings
- AI insights via Copilot chat
- Native GA4 integration
- Mobile app SDK (Android, React Native, Cordova, Ionic)
Feature availability varies by tier, so cross-check the plan column before settling on one.
Which plan to pick
Microsoft Clarity is built for budget-conscious teams and any site wanting free, unlimited behaviour analytics. Match that description and the Free plan ($0) is where to start; a higher tier earns its cost only when you need ux-research.
Is Microsoft Clarity worth it?
For budget-conscious, the entry tier is usually enough to get real value; you mainly move up a plan when you need ux-research. Budget-conscious buyers should price the entry tier against competitors before deciding.
Pricing watch-outs
- 100% free with no traffic or session caps.
- Data retention limited to ~30 days, then permanently deleted.
Drawn from independent reviews and the vendor's own plan details (see sources below).
Microsoft Clarity keeps pricing relatively flat per tier, so the main decision is which plan's features you need rather than how heavily you'll use it.
Full Microsoft Clarity overview →
Pricing FAQ
Does Microsoft Clarity have a free plan?
Microsoft Clarity is a paid tool without a standing free plan; check its site for any current trial or money-back window.
How much does Microsoft Clarity cost?
Its cheapest paid plan, Free, lists at $0. Pricing is summarised as: 100% free, no traffic or session limits
Is there a cheaper alternative to Microsoft Clarity?
Other behavior analytics tools cover the same job at different price points; compare their entry tiers before you decide.
Is Microsoft Clarity worth the price for budget-conscious?
For budget-conscious it generally earns its cost at the entry tier; if that's only a side need, weigh it against a cheaper specialist first.
Which Microsoft Clarity plan should I choose?
For budget-conscious teams and any site wanting free, unlimited behaviour analytics, the Free plan ($0) is the usual place to begin; only climb a tier once ux-research genuinely calls for it.
Sources
Figures and facts on this page are drawn from the following Microsoft Clarity sources, so you can verify them yourself: