Fathom Analytics
Privacy-focused, GDPR/CCPA-compliant, cookie-free Google Analytics alternative with a simple dashboard and no data sampling.
Privacy-first analytics with built-in EU Isolation and no data sampling.
See Fathom Analytics plans →The best web analytics tools in 2026: all 4 compared
Quick answer: We compare all 4 web analytics tools we track, including Fathom Analytics, Google Analytics 4 and Matomo. Entry prices start around $9/mo and 4 offer a free plan. Each is rated on entry price, core strengths and who it fits, with links to a full review and pricing breakdown.
Every web analytics tool we track, in one place: 4 options compared on entry price, strengths and who each one fits. For a curated shortlist by use case, see the guides linked below.
All 4 web analytics tools compared
| Tool | Entry price | Best for |
|---|---|---|
| Fathom Analytics | ~$15/mo (100k pageviews) | privacy |
| Google Analytics 4 | Free | measurement |
| Matomo | Free | data-ownership |
| Plausible Analytics | ~$9/mo (10k pageviews) | privacy |
Prices verified 2026-06-28 from public vendor pricing. Plans and prices change — always confirm on the vendor's own site. No price here is guaranteed.
Every option in detail
Google Analytics 4
The default, free, event-based web and app analytics standard, deeply integrated with Google Ads and Search Console for quantitative measurement.
The free, default analytics standard, deeply tied to Google Ads and Search Console.
More on Google Analytics 4 →Matomo
Open-source, fully data-owned web analytics platform positioned as an ethical Google Analytics alternative, available self-hosted (free) or cloud-hosted.
An open-source, fully data-owned GA alternative you can self-host for free.
See Matomo plans →Plausible Analytics
Lightweight, privacy-first, cookie-free Google Analytics alternative; open-source, EU-hosted and GDPR-friendly with a simple single-page dashboard.
A privacy-first, cookie-free GA alternative that is open source and EU-hosted.
More on Plausible Analytics →FAQ
What is the best web analytics tool in 2026?
It depends on your priorities. This page compares all 4 web analytics tools we track on entry price, strengths and who each fits; Fathom Analytics and Google Analytics 4 are common starting points.
How many web analytics tools are compared here?
All 4 web analytics tools in our SEO & Analytics category, side by side, with links to each tool's full review and pricing breakdown.