How much does Wix cost in 2026? Plans and value, broken down
Wix pricing can look dense; this page breaks it down clearly. Wix sits in the website builder space and offers paid plans only, with the paid tiers laid out below from its public pricing page.
The broadest all-in-one builder, pairing 2,700+ templates and deep AI with the Velo developer platform. Wix is a paid tool, so plan to buy in once you have validated fit. Drag-and-drop website builder with templates, AI site generation, and integrated hosting; broad use cases.
Plans & pricing tiers
| Plan | Price (approx.) | What's included |
|---|---|---|
| Free | $0/mo | Wix branding/ads |
| Light | $17/mo | custom domain |
| Core | $29/mo | basic e-commerce |
| Business / Business Elite | $36-$159/mo | advanced features, premium support |
Figures are compiled from public plans and independent reviews; treat them as a guide and verify live pricing with the vendor.
Prices verified 2026-06-28 from public vendor pricing. Plans and prices change — always confirm on the vendor's own site. No price here is guaranteed.
What you're paying for
The capabilities you are paying for with Wix include:
- Drag-and-drop builder with 2,700+ templates
- AI website builder (Wix Harmony) using the Aria conversational agent, replacing the deprecated Wix ADI
- 20+ AI features: text creator, section creator, product descriptions, site chat, image enhancement
- Velo developer platform for custom code, APIs, databases and backend logic
- Integrated e-commerce with inventory, abandoned-cart recovery and multi-channel selling
Which capabilities land on which plan depends on the tier, so use the table above to match features to budget.
Which plan to pick
Wix is built for small businesses, beginners and portfolio sites wanting maximum flexibility from one builder. Match that description and the Light plan ($17/mo) is where to start; a higher tier earns its cost only when you need beginners.
Is Wix worth it?
Paid access starts at roughly $17 per month. Most buyers focused on small business land on the entry or mid tier; the jump to a higher plan tends to be about beginners rather than core features. Budget-conscious buyers should price the entry tier against competitors before deciding.
Pricing watch-outs
- Transaction fees on store sales and reported surprise renewal price increases; 50,000-product cap.
- Online-store transaction fees ~2.9% + $0.30 (varies by region).
Drawn from independent reviews and the vendor's own plan details (see sources below).
Wix keeps pricing relatively flat per tier, so the main decision is which plan's features you need rather than how heavily you'll use it.
Pricing FAQ
Does Wix have a free plan?
Wix is a paid tool without a standing free plan; check its site for any current trial or money-back window.
How much does Wix cost?
Its cheapest paid plan, Light, lists at $17/mo. Paid access starts at roughly $17 per month. The exact bill depends on billing cycle and how many seats or how much usage you need.
Is there a cheaper alternative to Wix?
Yes — several website builder tools do the same job at lower entry prices; our Wix alternatives roundup compares them side by side.
Is Wix worth the price for small business?
For small business it generally earns its cost at the entry tier; if that's only a side need, weigh it against a cheaper specialist first.
Which Wix plan should I choose?
For small businesses, beginners and portfolio sites wanting maximum flexibility from one builder, the Light plan ($17/mo) is the usual place to begin; only climb a tier once beginners genuinely calls for it.
Sources
Figures and facts on this page are drawn from the following Wix sources, so you can verify them yourself: