Metricool pricing (2026): plans, costs and is it worth it?
Here is exactly what Metricool costs in 2026, plan by plan. As a scheduling & analytics tool, Metricool provides a free plan; the breakdown below walks through each paid tier using its current public plans.
A scheduler with genuinely best-in-class analytics that tracks paid and organic together. Metricool leads with a free tier, which is handy for validating fit on a real task. Combined scheduler plus deep analytics and competitor/ad reporting, with one of the most generous free plans in the niche.
Plans & pricing tiers
| Plan | Price (approx.) | What's included |
|---|---|---|
| Free | $0 | 1 brand, ~20-50 posts/mo, no LinkedIn/X |
| Starter | ~$22/mo | Up to 5 brands; 10-brand option higher |
| Advanced | ~$54/mo | Up to 15 brands, full analytics, API access |
| Custom | Custom | Enterprise / agency |
Prices are estimates drawn from the vendor's plans and third-party reviews, and can change at any time, so check before you commit.
Prices verified 2026-06-28 from public vendor pricing. Plans and prices change — always confirm on the vendor's own site. No price here is guaranteed.
What you're paying for
What the paid plans put in your hands with Metricool:
- Combined scheduler and deep analytics
- Organic + paid (ads) reporting in one place
- Competitor tracking (up to 100 profiles)
- Customizable PDF/PPT reports and Looker Studio connector
- AI caption assistant
Which capabilities land on which plan depends on the tier, so use the table above to match features to budget.
Which plan to pick
Metricool is built for data-driven marketers and agencies wanting analytics plus a strong free tier. For that profile the Starter plan (~$22/mo) is the sensible entry, and you climb tiers only once generous free tier demands it.
Is Metricool worth it?
Paid plans run from roughly $22 to $54 per month (or per seat, depending on the plan). If analytics & reporting is your goal, start low: the cheapest paid tier covers it for most users, and generous free tier is what eventually pushes you up a level. Because there is a free plan, you can validate fit before paying anything. If money is tight, weigh the entry tier against rival tools before you commit.
Pricing watch-outs
- Free plan excludes LinkedIn; X requires a paid add-on.
- LinkedIn not available on Free; X/Twitter is a paid add-on on any plan.
Drawn from independent reviews and the vendor's own plan details (see sources below).
Metricool keeps pricing relatively flat per tier, so the main decision is which plan's features you need rather than how heavily you'll use it.
Pricing FAQ
Does Metricool have a free plan?
Yes — Metricool offers a free plan or free tier, so you can start without paying. Paid tiers add capacity and advanced features.
How much does Metricool cost?
Its cheapest paid plan, Starter, lists at ~$22/mo. Paid plans run from roughly $22 to $54 per month (or per seat, depending on the plan). The exact bill depends on billing cycle and how many seats or how much usage you need.
Is there a cheaper alternative to Metricool?
Yes — several scheduling & analytics tools do the same job at lower entry prices; our Metricool alternatives roundup compares them side by side.
Is Metricool cheaper billed annually?
The summarised prices reflect annual billing where the vendor advertises it; monthly billing is typically higher, so the yearly commitment is the cheaper route if you're confident in the tool.
Which Metricool plan should I choose?
If you fit that profile, begin on the Starter plan (~$22/mo) and upgrade later, when generous free tier becomes a real constraint.
Sources
Figures and facts on this page are drawn from the following Metricool sources, so you can verify them yourself: