Loomly vs PLANOLY: which should you choose?
Quick answer: Loomly is built for teams needing approval workflows, while PLANOLY suits aesthetic instagram planning. For most users Loomly is the stronger default, but PLANOLY can be the better fit depending on your budget and use case. Loomly has the lower entry price.
Loomly versus PLANOLY comes down to which trade-offs you can live with. Below we compare them on pricing, strengths and the use cases each one fits, then give a clear verdict.
Side-by-side
| Loomly | PLANOLY | |
|---|---|---|
| Category | collaboration & approval | visual planning & link-in-bio |
| What it's known for | Brand-and-calendar workflow tool with post ideas, approval flows and asset library, suited to teams that need structured review before publishing. | Visual Instagram/Pinterest planner with grid preview, sellit storefront and link-in-bio, popular with aesthetic-focused creators and small brands. |
| Pricing | Base from ~$42/mo; Standard ~$80/mo; Advanced ~$175/mo; Premium ~$369/mo (billed annually). 15-day trial. | Free plan; Starter from ~$16/mo; Growth ~$28/mo; Pro ~$43/mo (billed annually). |
| Best audience | Teams that need structured review and sign-off on content calendars. | Aesthetic-focused creators and small brands planning a curated Instagram grid. |
| Best for | Teams needing approval workflows, Content calendars with sign-off, Brand asset management | Aesthetic Instagram planning, Grid preview, Creators with a storefront |
| Entry price | Free | ~$16/mo (~$14 annual) |
| Biggest strength | Strong approval and collaboration flow for teams. | Strong aesthetic grid preview on all plans. |
| Main caveat | Large price gap between Starter and Beyond (~$267/mo jump). | Lower tiers cap uploads (60/mo on Starter). |
Features compared
Where they really diverge is in the day-to-day feature set:
Loomly key features
- Visual content calendar with structured workflow
- Approval workflows with role-based permissions
- Post idea suggestions (trends, holidays, events)
- Brand asset library
PLANOLY key features
- Instagram grid preview / visual planning
- Drag-and-drop content calendar
- Creator Store with 0% transaction fees
- Link-in-bio
Pricing tiers side by side
Loomly plans
| Plan | Price | What's included |
|---|---|---|
| Free | $0 | 3 social accounts |
| Starter | ~$49/mo (annual) | 12 accounts, 3 users, approval workflows |
| Beyond | ~$249/mo (annual) | 60 accounts, unlimited users |
PLANOLY plans
| Plan | Price | What's included |
|---|---|---|
| Starter | ~$16/mo (~$14 annual) | 1 social set, 60 uploads/mo, 1 user |
| Growth | ~$28/mo (~$24 annual) | 2 social sets, unlimited uploads, 2 users |
| Pro | ~$43/mo | AI captions; Pro Plus adds CRM + email marketing |
Tiers compiled from the vendors' published plans and independent reviews; prices are approximate and change often, so confirm current figures (and your region's taxes) on each vendor's site.
Strengths compared
Where Loomly wins
A brand-and-calendar workflow tool centered on structured approval before publishing.
- Strong approval and collaboration flow for teams.
- Has a free plan (3 accounts).
That makes it the stronger pick for teams that need structured review and sign-off on content calendars.
Where PLANOLY wins
A visual Instagram/Pinterest planner with grid preview and a built-in creator storefront.
- Strong aesthetic grid preview on all plans.
- Creator Store sells products with 0% transaction fees.
That makes it the stronger pick for aesthetic-focused creators and small brands planning a curated Instagram grid.
Verdict: choose by fit
Both are good at the job, so let your priorities decide.
- Choose Loomly if you fit its core audience — teams that need structured review and sign-off on content calendars.
- Choose PLANOLY if you fit its core audience — aesthetic-focused creators and small brands planning a curated Instagram grid.
FAQ
Is Loomly better than PLANOLY?
Loomly is the stronger default for most users, but PLANOLY can be the better fit depending on your budget and use case.
What is the main difference between Loomly and PLANOLY?
Loomly is a brand-and-calendar workflow tool centered on structured approval before publishing. PLANOLY is a visual Instagram/Pinterest planner with grid preview and a built-in creator storefront.
Which is cheaper, Loomly or PLANOLY?
Entry pricing differs: Loomly offers a free tier, while PLANOLY starts at ~$16/mo (~$14 annual). Compare the tiers above against your usage.
Sources
Facts above are drawn from these independent reviews and the vendors' own pages for Loomly and PLANOLY: