Iconosquare vs Metricool: which should you choose?
Quick answer: Iconosquare is built for analytics & benchmarking, while Metricool suits analytics & reporting. For most users Metricool is the stronger default, but Iconosquare can be the better fit depending on your budget and use case.
Both Iconosquare and Metricool get recommended a lot, but they solve the job differently. Below we compare them on pricing, strengths and the use cases each one fits, then give a clear verdict.
Side-by-side
| Iconosquare | Metricool | |
|---|---|---|
| Category | analytics & reporting | scheduling & analytics |
| What it's known for | Analytics-first platform with deep Instagram/TikTok/LinkedIn metrics, competitor benchmarking and scheduled reports for data-driven teams. | Combined scheduler plus deep analytics and competitor/ad reporting, with one of the most generous free plans in the niche. |
| Pricing | Free trial; Launch from ~$49/mo; Growth ~$79/mo; custom/agency higher (billed annually). | Free plan; Starter from ~$22/mo; Advanced ~$54/mo; Custom/agency tiers higher (billed annually). |
| Best audience | Data-driven teams and agencies that prioritize analytics and reporting. | Data-driven marketers and agencies wanting analytics plus a strong free tier. |
| Best for | Analytics & benchmarking, Scheduled reporting, Instagram/TikTok data teams | Analytics & reporting, Generous free tier, Tracking ads + organic together |
| Entry price | Free | Free |
| Biggest strength | Analytics-first with strong benchmarking. | Best-in-class analytics for the price range. |
| Main caveat | Scheduling is secondary to analytics. | Free plan excludes LinkedIn; X requires a paid add-on. |
Features compared
Where they really diverge is in the day-to-day feature set:
Iconosquare key features
- Deep multi-network analytics (100+ metrics)
- Competitor and industry benchmarking
- Scheduled/automated reports
- Aggregated multi-profile analytics
Metricool key features
- Combined scheduler and deep analytics
- Organic + paid (ads) reporting in one place
- Competitor tracking (up to 100 profiles)
- Customizable PDF/PPT reports and Looker Studio connector
Pricing tiers side by side
Iconosquare plans
| Plan | Price | What's included |
|---|---|---|
| Free | $0 | 1 user, 2 profiles, 10 scheduled posts/mo/profile |
| Launch | ~EUR 33/mo | 1 user, 100 posts/mo, standard analytics |
| Scale | ~EUR 67/mo | 3 users, unlimited posts, listening, campaign analytics |
| Excel | ~EUR 116/mo | 6 users, white-label reports, dedicated CSM |
Metricool plans
| Plan | Price | What's included |
|---|---|---|
| Free | $0 | 1 brand, ~20-50 posts/mo, no LinkedIn/X |
| Starter | ~$22/mo | Up to 5 brands; 10-brand option higher |
| Advanced | ~$54/mo | Up to 15 brands, full analytics, API access |
| Custom | Custom | Enterprise / agency |
Tiers compiled from the vendors' published plans and independent reviews; prices are approximate and change often, so confirm current figures (and your region's taxes) on each vendor's site.
Strengths compared
Where Iconosquare wins
An analytics-first platform with deep cross-network metrics and competitor benchmarking.
- Analytics-first with strong benchmarking.
- Tracks 100+ metrics across networks.
That makes it the stronger pick for data-driven teams and agencies that prioritize analytics and reporting.
Where Metricool wins
A scheduler with genuinely best-in-class analytics that tracks paid and organic together.
- Best-in-class analytics for the price range.
- One of the most generous free plans in the niche.
That makes it the stronger pick for data-driven marketers and agencies wanting analytics plus a strong free tier.
Verdict: choose by fit
Both are good at the job, so let your priorities decide.
- Choose Iconosquare if you fit its core audience — data-driven teams and agencies that prioritize analytics and reporting.
- Choose Metricool if you fit its core audience — data-driven marketers and agencies wanting analytics plus a strong free tier.
FAQ
Is Iconosquare better than Metricool?
Metricool is the stronger default for most users, but Iconosquare can be the better fit depending on your budget and use case.
What is the main difference between Iconosquare and Metricool?
Iconosquare is an analytics-first platform with deep cross-network metrics and competitor benchmarking. Metricool is a scheduler with genuinely best-in-class analytics that tracks paid and organic together.
Which is cheaper, Iconosquare or Metricool?
Both Iconosquare and Metricool offer a free tier, so the real comparison is the paid plans above — pick based on the storage, features and limits you actually need.
Sources
Facts above are drawn from these independent reviews and the vendors' own pages for Iconosquare and Metricool: