SE Ranking vs Serpstat: which should you choose?
Quick answer: SE Ranking is built for agencies, while Serpstat suits ppc-research. For most users SE Ranking is the stronger default, but Serpstat can be the better fit depending on your budget and use case. Serpstat has the lower entry price.
Both SE Ranking and Serpstat get recommended a lot, but they solve the job differently. Below we compare them on pricing, strengths and the use cases each one fits, then give a clear verdict.
Side-by-side
| SE Ranking | Serpstat | |
|---|---|---|
| Category | Seo Suite | Seo Suite |
| What it's known for | Full-feature SEO platform (rank tracking, keyword/competitor research, audit, content and local SEO) at a noticeably lower price than Ahrefs/Semrush, with flexible per-keyword pricing. | All-in-one growth-hacking SEO platform combining keyword research, backlink analysis, rank tracking, audit and PPC research with competitive pricing. |
| Pricing | ~$65/mo Essential, ~$119/mo Pro, ~$259/mo Business (annual cheaper); 14-day free trial | ~$59/mo Individual, ~$119/mo Team, ~$479/mo Agency (annual cheaper); limited free queries |
| Best audience | Agencies and value-focused teams wanting an all-in-one suite without enterprise pricing. | Value-focused SEOs and PPC researchers wanting an all-in-one platform. |
| Best for | agencies, value-for-money | ppc-research, value-for-money |
| Entry price | ~$129/mo (~$103 annual) | ~$59-69/mo |
| Biggest strength | Full-feature platform at a lower price than Ahrefs/Semrush. | Broad all-in-one feature set at competitive pricing. |
| Main caveat | Keyword limits multiply by number of search engines tracked, consuming capacity fast. | Interface less polished than premium competitors. |
Features compared
The feature sets only partly overlap. Here is what each one actually gives you:
SE Ranking key features
- Keyword rank tracking (desktop, mobile, local) with daily updates
- Keyword and competitor research
- Website audit / technical SEO crawler
- Backlink monitoring
Serpstat key features
- Keyword research across a large multi-country database
- Competitor and domain analysis
- Daily desktop/mobile rank tracking (Top-100)
- Technical site and page audit
Pricing tiers side by side
SE Ranking plans
| Plan | Price | What's included |
|---|---|---|
| Core | ~$129/mo (~$103 annual) | 10 projects, 2,000 keyword checks/day, 1 seat, 250k audit pages/mo |
| Growth | ~$279/mo (~$223 annual) | 30 projects, 5,000 keyword checks/day, 3 seats, 2M audit pages/mo, API |
| Enterprise | Custom | custom limits, integrations and contracts |
Serpstat plans
| Plan | Price | What's included |
|---|---|---|
| Individual | ~$59-69/mo | freelancers/single user, limited daily searches |
| Team | ~$119-129/mo | API access, share access, collaboration |
| Agency | ~$299-479/mo | white-label reports, up to ~5,000 tracked keywords |
Tiers compiled from the vendors' published plans and independent reviews; prices are approximate and change often, so confirm current figures (and your region's taxes) on each vendor's site.
Strengths compared
Where SE Ranking wins
A near-complete SEO suite with AI search tracking at well below big-suite pricing.
- Full-feature platform at a lower price than Ahrefs/Semrush.
- Built-in AI search visibility tracking.
That makes it the stronger pick for agencies and value-focused teams wanting an all-in-one suite without enterprise pricing.
Where Serpstat wins
A broad growth-hacking SEO suite combining SEO, PPC and clustering at a value price.
- Broad all-in-one feature set at competitive pricing.
- Large keyword and backlink databases for the price.
That makes it the stronger pick for value-focused SEOs and PPC researchers wanting an all-in-one platform.
Verdict: choose by fit
Pick by fit rather than by an overall score.
- Choose SE Ranking if you fit its core audience — agencies and value-focused teams wanting an all-in-one suite without enterprise pricing.
- Choose Serpstat if you fit its core audience — value-focused SEOs and PPC researchers wanting an all-in-one platform.
FAQ
Is SE Ranking better than Serpstat?
SE Ranking is the stronger default for most users, but Serpstat can be the better fit depending on your budget and use case.
What is the main difference between SE Ranking and Serpstat?
SE Ranking is a near-complete SEO suite with AI search tracking at well below big-suite pricing. Serpstat is a broad growth-hacking SEO suite combining SEO, PPC and clustering at a value price.
Which is cheaper, SE Ranking or Serpstat?
Entry pricing differs: SE Ranking starts at ~$129/mo (~$103 annual), while Serpstat starts at ~$59-69/mo. Compare the tiers above against your usage.
Sources
Facts above are drawn from these independent reviews and the vendors' own pages for SE Ranking and Serpstat: