Moz Pro pricing in 2026: every plan, what it costs and who it suits
Wondering what you'll actually pay for Moz Pro? Start here. Moz Pro sits in the seo suite space and offers a 30-day trial, with the paid tiers laid out below from its public pricing page.
The most approachable SEO suite, built around the well-known Domain Authority metric. Moz Pro skips a standing free plan but offers a trial for hands-on evaluation. Beginner-friendly SEO suite known for Domain Authority and Page Authority metrics, keyword research, link analysis and a strong learning community.
Plans & pricing tiers
| Plan | Price (approx.) | What's included |
|---|---|---|
| Starter | ~$49/mo (~$39 annual) | 50 tracked keywords, 20k pages crawled |
| Standard | ~$99/mo (~$79 annual) | 300 keywords, 3 sites, 400k pages crawled |
| Medium | ~$179/mo (~$143 annual) | 1,500 keywords, 10 sites, 2M pages crawled |
| Large | ~$299/mo (~$239 annual) | 3,000 keywords, 25 sites, 5M pages crawled |
These numbers are approximate and shift as vendors revise plans, so double-check the latest on the official site before buying.
Prices verified 2026-06-28 from public vendor pricing. Plans and prices change — always confirm on the vendor's own site. No price here is guaranteed.
What you're paying for
The capabilities you are paying for with Moz Pro include:
- Domain Authority and Page Authority metrics
- Keyword Explorer with keyword suggestions and difficulty
- Link Explorer for backlink analysis
- Site Crawl audit with crawl-budget limits per plan
- Rank tracking across sites/campaigns
Not every feature ships on every plan; the tier table shows where each one unlocks.
Which plan to pick
Moz Pro is built for beginners, small businesses and marketers who want an easy entry into SEO. That points most buyers to the Starter plan (~$49/mo (~$39 annual)) as a starting point, with a step up only when small-business forces it.
Is Moz Pro worth it?
Paid access starts at roughly $49 per month. Most buyers focused on beginners land on the entry or mid tier; the jump to a higher plan tends to be about small-business rather than core features. A 30-day trial lets you test the paid features risk-free. If money is tight, weigh the entry tier against rival tools before you commit.
Pricing watch-outs
- Keyword Explorer query limits are tight on lower tiers (~150/mo on Standard).
- Add-on costs add up when you exceed keyword/query caps.
- Keyword tracking limits scale 50 / 300 / 1,500 / 3,000 across the four tiers.
- Extra keyword tracking sold at ~$20/mo per 200 keywords; extra queries ~$10/mo per 10,000.
Drawn from independent reviews and the vendor's own plan details (see sources below).
With Moz Pro, cost is driven more by the plan you choose than by raw usage, which makes budgeting simpler than with seat- or usage-metered tools.
Pricing FAQ
Does Moz Pro have a free plan?
Moz Pro doesn't offer a permanent free plan, but it does include a 30-day trial so you can evaluate it before committing.
How much does Moz Pro cost?
Its cheapest paid plan, Starter, lists at ~$49/mo (~$39 annual). Paid access starts at roughly $49 per month. The exact bill depends on billing cycle and how many seats or how much usage you need.
Is there a cheaper alternative to Moz Pro?
Yes — several seo suite tools do the same job at lower entry prices; our Moz Pro alternatives roundup compares them side by side.
Is Moz Pro cheaper billed annually?
The summarised prices reflect annual billing where the vendor advertises it; monthly billing is typically higher, so the yearly commitment is the cheaper route if you're confident in the tool.
Which Moz Pro plan should I choose?
Most readers in that situation start with the Starter plan (~$49/mo (~$39 annual)); a higher tier pays off only when you run into small-business.
Sources
We pulled the Moz Pro pricing and feature details here from these primary and third-party sources: