Hotjar pricing in 2026: every plan, what it costs and who it suits
Before you commit to Hotjar, here is how its pricing stacks up. Hotjar sits in the behavior analytics space and offers paid plans only, with the paid tiers laid out below from its public pricing page.
The popular heatmap-and-recording tool, now folded into the Contentsquare platform. Hotjar is a paid tool, so plan to buy in once you have validated fit. Popular product-experience tool combining heatmaps, session recordings, surveys and feedback widgets to show how and why users behave on a site.
Plans & pricing tiers
| Plan | Price (approx.) | What's included |
|---|---|---|
| Basic (free) | $0 | up to ~35 daily sessions, unlimited surveys/feedback |
| Plus / Experience Analytics | ~$32-49/mo | 100 daily sessions, scales by volume |
| Business | ~$80/mo+ | 500+ daily sessions, advanced features |
Pricing here reflects published tiers at the time of writing; confirm current costs, billing cycle and local taxes with the vendor.
Prices verified 2026-06-28 from public vendor pricing. Plans and prices change — always confirm on the vendor's own site. No price here is guaranteed.
What you're paying for
What the paid plans put in your hands with Hotjar:
- Heatmaps (click, move, scroll)
- Session recordings
- Surveys and feedback widgets
- Funnels and conversion insights
- Now part of the Contentsquare platform
Feature availability varies by tier, so cross-check the plan column before settling on one.
Which plan to pick
Hotjar is built for uX researchers and CRO teams wanting qualitative insight into user behaviour. Match that description and the Plus / Experience Analytics plan (~$32-49/mo) is where to start; a higher tier earns its cost only when you need conversion-optimization.
Is Hotjar worth it?
Paid access starts at roughly $32 per month. Most buyers focused on ux-research land on the entry or mid tier; the jump to a higher plan tends to be about conversion-optimization rather than core features. If money is tight, weigh the entry tier against rival tools before you commit.
Pricing watch-outs
- Daily-session caps stop recording once exceeded.
- Core billing metric is daily sessions; recording stops at the cap until next day.
- Partner/affiliate program reported up to ~25% recurring via PartnerStack (approval required).
Drawn from independent reviews and the vendor's own plan details (see sources below).
With Hotjar, cost is driven more by the plan you choose than by raw usage, which makes budgeting simpler than with seat- or usage-metered tools.
Pricing FAQ
Does Hotjar have a free plan?
Hotjar is a paid tool without a standing free plan; check its site for any current trial or money-back window.
How much does Hotjar cost?
Its cheapest paid plan, Plus / Experience Analytics, lists at ~$32-49/mo. Paid access starts at roughly $32 per month. The exact bill depends on billing cycle and how many seats or how much usage you need.
Is there a cheaper alternative to Hotjar?
There are cheaper behavior analytics options that cover the core job; the Hotjar alternatives page lines up their entry costs for you.
Is Hotjar cheaper billed annually?
The summarised prices reflect annual billing where the vendor advertises it; monthly billing is typically higher, so the yearly commitment is the cheaper route if you're confident in the tool.
Which Hotjar plan should I choose?
If you fit that profile, begin on the Plus / Experience Analytics plan (~$32-49/mo) and upgrade later, when conversion-optimization becomes a real constraint.
Sources
Figures and facts on this page are drawn from the following Hotjar sources, so you can verify them yourself: