Quick answer: We compare all 4 seo suite tools we track, including Ahrefs, Moz Pro and SE Ranking. Entry prices start around $49/mo and 4 offer a free plan. Each is rated on entry price, core strengths and who it fits, with links to a full review and pricing breakdown.
Every seo suite tool we track, in one place: 4 options compared on entry price, strengths and who each one fits. For a curated shortlist by use case, see the guides linked below.
| Tool | Entry price | Best for |
|---|---|---|
| Ahrefs | ~$129/mo | agencies |
| Moz Pro | ~$49/mo (~$39 annual) | beginners |
| SE Ranking | ~$129/mo (~$103 annual) | agencies |
| Serpstat | ~$59-69/mo | ppc-research |
Prices verified 2026-06-28 from public vendor pricing. Plans and prices change — always confirm on the vendor's own site. No price here is guaranteed.
Industry-leading backlink index and all-in-one SEO suite (Site Explorer, Keywords Explorer, Site Audit, Rank Tracker) trusted for the depth and freshness of its link and keyword data.
The deepest and freshest backlink index in the industry, the reference for link analysis.
More on Ahrefs →Beginner-friendly SEO suite known for Domain Authority and Page Authority metrics, keyword research, link analysis and a strong learning community.
The most approachable SEO suite, built around the well-known Domain Authority metric.
See Moz Pro plans →Full-feature SEO platform (rank tracking, keyword/competitor research, audit, content and local SEO) at a noticeably lower price than Ahrefs/Semrush, with flexible per-keyword pricing.
A near-complete SEO suite with AI search tracking at well below big-suite pricing.
See SE Ranking plans →All-in-one growth-hacking SEO platform combining keyword research, backlink analysis, rank tracking, audit and PPC research with competitive pricing.
A broad growth-hacking SEO suite combining SEO, PPC and clustering at a value price.
See Serpstat plans →It depends on your priorities. This page compares all 4 seo suite tools we track on entry price, strengths and who each fits; Ahrefs and Moz Pro are common starting points.
All 4 seo suite tools in our SEO & Analytics category, side by side, with links to each tool's full review and pricing breakdown.