How much does Amplitude cost in 2026? Plans and value, broken down
Here is exactly what Amplitude costs in 2026, plan by plan. As a product analytics tool, Amplitude provides paid plans only; the breakdown below walks through each paid tier using its current public plans.
Enterprise-grade product analytics with built-in experimentation and cohorting. Amplitude is a paid tool, so plan to buy in once you have validated fit. Enterprise-grade digital analytics platform for product, behavioral and growth analytics with strong cohort, retention and experimentation features.
Plans & pricing tiers
| Plan | Price (approx.) | What's included |
|---|---|---|
| Starter (free) | $0 | up to 10k MTUs / 2M events, 1k session replays/mo |
| Plus | ~$49/mo annual | up to 300k MTUs or 25M events/mo, unlimited seats |
| Growth | Custom | unlimited MTUs, full experimentation, governance |
| Enterprise | Custom | SSO, dedicated support, custom SLAs |
Pricing here reflects published tiers at the time of writing; confirm current costs, billing cycle and local taxes with the vendor.
Prices verified 2026-06-28 from public vendor pricing. Plans and prices change — always confirm on the vendor's own site. No price here is guaranteed.
What you're paying for
Here is what your subscription actually buys with Amplitude across its plans:
- Behavioural and product analytics
- Cohorts, retention and funnels
- Feature and web experimentation (A/B testing)
- Session replay (included allowance)
- Guides and surveys, AI assistant
Feature availability varies by tier, so cross-check the plan column before settling on one.
Which plan to pick
Amplitude is built for product, growth and data teams running experimentation and behavioural analysis. For that profile the Plus plan (~$49/mo annual) is the sensible entry, and you climb tiers only once growth demands it.
Is Amplitude worth it?
Paid access starts at roughly $49 per month. Most buyers focused on product-teams land on the entry or mid tier; the jump to a higher plan tends to be about growth rather than core features. Budget-conscious buyers should price the entry tier against competitors before deciding.
Pricing watch-outs
- MTU-based pricing gets expensive at scale.
Drawn from independent reviews and the vendor's own plan details (see sources below).
Amplitude keeps pricing relatively flat per tier, so the main decision is which plan's features you need rather than how heavily you'll use it.
Pricing FAQ
Does Amplitude have a free plan?
Amplitude is a paid tool without a standing free plan; check its site for any current trial or money-back window.
How much does Amplitude cost?
Its cheapest paid plan, Plus, lists at ~$49/mo annual. Paid access starts at roughly $49 per month. The exact bill depends on billing cycle and how many seats or how much usage you need.
Is there a cheaper alternative to Amplitude?
Yes — several product analytics tools do the same job at lower entry prices; our Amplitude alternatives roundup compares them side by side.
Does Amplitude offer custom or enterprise pricing?
Its top tier is quoted directly rather than listed, so larger teams should contact the vendor for a tailored figure; the public tiers below cover most smaller buyers.
Which Amplitude plan should I choose?
For product, growth and data teams running experimentation and behavioural analysis, the Plus plan (~$49/mo annual) is the usual place to begin; only climb a tier once growth genuinely calls for it.
Sources
Figures and facts on this page are drawn from the following Amplitude sources, so you can verify them yourself: