Yotpo vs Loox: which should you choose?
Quick answer: Yotpo is built for ecommerce, while Loox suits ecommerce. For most users Loox is the stronger default, but Yotpo can be the better fit depending on your budget and use case.
Yotpo versus Loox comes down to which trade-offs you can live with. Below we compare them on pricing, strengths and the use cases each one fits, then give a clear verdict.
Side-by-side
| Yotpo | Loox | |
|---|---|---|
| Category | Reviews Ugc | Reviews Ugc |
| What it's known for | Enterprise e-commerce retention suite where product reviews and UGC sit alongside SMS, email, loyalty and subscriptions, with deep Shopify and ad-platform integrations. | Visual-first Shopify reviews app: photo and video reviews, referral and upsell features, and polished widgets popular with apparel, beauty and lifestyle DTC brands. |
| Pricing | Free tier for reviews (limited orders); paid reviews from reported ~$15-79/mo, growth/enterprise reported ~$400-$3,000+/mo depending on bundled modules | No free plan; reported ~$35/mo Beginner up to ~$300/mo Scale, tiered by monthly order volume; Shopify-only |
| Best audience | Growing-to-enterprise Shopify brands wanting reviews bundled with loyalty/retention. | Shopify DTC brands in apparel, beauty and lifestyle wanting photo/video social proof. |
| Best for | ecommerce, shopify | ecommerce, shopify |
| Entry price | Free | $0 (reviews) / ~$9.99/mo with referrals |
| Biggest strength | Deep, mature Shopify integration (4.8/5 App Store, 14,000+ five-star reviews across apps). | Polished, visual-first widgets popular with apparel/beauty/lifestyle DTC. |
| Main caveat | Costs scale steeply with order volume; premium bundles run into the hundreds-to-thousands per month. | Shopify-only (no other platforms). |
Features compared
Where they really diverge is in the day-to-day feature set:
Yotpo key features
- Product reviews and ratings collection with photo/video UGC and AI-powered review prompts
- In-mail review requests and on-site widgets
- Loyalty and rewards (points for purchases and actions like reviews/social follows)
- Display of reviews on Google and social
Loox key features
- Photo and video review collection with branded widgets
- AI suite that sorts best visual reviews, highlights quotes and translates
- Automated review request emails (schedulable, with discount incentives, up to 3 months back)
- Referral program
Pricing tiers side by side
Yotpo plans
| Plan | Price | What's included |
|---|---|---|
| Free Reviews | $0 | ~50 orders/mo limit |
| Starter (Reviews) | ~$79/mo | ~500 orders/mo (reported) |
| Pro (Reviews) | ~$169/mo | Reported |
| Premium / Enterprise | ~$799-$1,200+/mo, custom | Scales with orders and bundled modules |
Loox plans
| Plan | Price | What's included |
|---|---|---|
| Beginner | $0 (reviews) / ~$9.99/mo with referrals | Reviews only |
| Convert | ~$49.99/mo | Adds video reviews and most features; scales with orders |
| Scale / Unlimited | up to ~$299.99/mo | Convert tops out ~$999.99/mo at 6,000 orders |
Tiers compiled from the vendors' published plans and independent reviews; prices are approximate and change often, so confirm current figures (and your region's taxes) on each vendor's site.
Strengths compared
Where Yotpo wins
Enterprise e-commerce retention suite where reviews live alongside loyalty and subscriptions.
- Deep, mature Shopify integration (4.8/5 App Store, 14,000+ five-star reviews across apps).
- Reviews sit alongside loyalty and subscriptions for bundled retention.
That makes it the stronger pick for growing-to-enterprise Shopify brands wanting reviews bundled with loyalty/retention.
Where Loox wins
Visual-first Shopify reviews with polished widgets that DTC brands love.
- Polished, visual-first widgets popular with apparel/beauty/lifestyle DTC.
- Strong AI features for sorting and translating visual reviews.
That makes it the stronger pick for shopify DTC brands in apparel, beauty and lifestyle wanting photo/video social proof.
Verdict: choose by fit
There is no single winner; it depends on where you sit.
- Choose Yotpo if you fit its core audience — growing-to-enterprise Shopify brands wanting reviews bundled with loyalty/retention.
- Choose Loox if you fit its core audience — shopify DTC brands in apparel, beauty and lifestyle wanting photo/video social proof.
FAQ
Is Yotpo better than Loox?
Loox is the stronger default for most users, but Yotpo can be the better fit depending on your budget and use case.
What is the main difference between Yotpo and Loox?
Yotpo is enterprise e-commerce retention suite where reviews live alongside loyalty and subscriptions. Loox is visual-first Shopify reviews with polished widgets that DTC brands love.
Which is cheaper, Yotpo or Loox?
Entry pricing differs: Yotpo offers a free tier, while Loox starts at $0 (reviews) / ~$9.99/mo with referrals. Compare the tiers above against your usage.
Sources
Facts above are drawn from these independent reviews and the vendors' own pages for Yotpo and Loox: