Trustpilot vs Reviews.io: which should you choose?
Quick answer: Trustpilot is built for ecommerce, while Reviews.io suits ecommerce. For most users Reviews.io is the stronger default, but Trustpilot can be the better fit depending on your budget and use case. Trustpilot has the lower entry price.
If you're weighing Trustpilot against Reviews.io, the right answer depends on your priorities. Below we compare them on pricing, strengths and the use cases each one fits, then give a clear verdict.
Side-by-side
| Trustpilot | Reviews.io | |
|---|---|---|
| Category | Review Platform | Reviews Ugc |
| What it's known for | One of the largest open consumer-review platforms: third-party trust signals, TrustBox widgets, Google Seller Ratings eligibility and strong brand recognition for social proof. | Company and product reviews with photo/video UGC, Google Seller Ratings and rich snippets, positioned as a cost-effective alternative to Yotpo and Trustpilot for e-commerce. |
| Pricing | Free basic profile; paid plans reported from ~$259/mo (Plus) up to ~$1,059+/mo (Premium/Advanced), Enterprise custom; annual contracts | No standing free plan; reported ~$29/mo Essentials (300 invites, limits), ~$99/mo Start-Up, higher tiers custom; priced per domain |
| Best audience | E-commerce and brands wanting independent, recognizable social proof and Google Seller Ratings. | E-commerce stores wanting strong Google Seller Ratings and rich snippets without suite bloat. |
| Best for | ecommerce, brand-trust | ecommerce, shopify |
| Entry price | Free | ~$29/mo |
| Biggest strength | One of the largest and most recognized open review platforms (strong brand trust signal). | Cost-effective alternative to Yotpo/Trustpilot for similar Google features. |
| Main caveat | Paid tiers are expensive (Plus ~$259-$299/mo up to Advanced ~$1,099/mo). | No standing free plan (priced per domain). |
Features compared
The feature sets only partly overlap. Here is what each one actually gives you:
Trustpilot key features
- Open consumer-review platform with verified and organic reviews
- TrustBox widgets (responsive, including email signature widgets)
- Google Seller Ratings eligibility
- Review invitations and automated feedback collection
Reviews.io key features
- Company and product reviews with photo/video UGC
- Strong Google integration (rich snippets, Google Shopping syndication, Seller Ratings)
- Review invites across 25+ third-party platforms
- Reputation Manager centralizing Google, Trustpilot, Yelp and Facebook reviews
Pricing tiers side by side
Trustpilot plans
| Plan | Price | What's included |
|---|---|---|
| Free | $0 | Basic profile, limited widgets |
| Plus | ~$259-$299/mo | Reported; ~$3,828/yr |
| Premium | ~$629/mo | Reported; ~$9,588/yr |
| Advanced / Enterprise | ~$1,099/mo, custom | Annual upfront |
Reviews.io plans
| Plan | Price | What's included |
|---|---|---|
| Essentials | ~$29/mo | ~300 invites, limits; per domain |
| Start-Up | ~$99/mo | Google Seller Ratings reported here |
| Grow | ~$299/mo | Reported |
| Plus / Enterprise | ~$499/mo, custom | Reported |
Tiers compiled from the vendors' published plans and independent reviews; prices are approximate and change often, so confirm current figures (and your region's taxes) on each vendor's site.
Strengths compared
Where Trustpilot wins
A massive open review network whose third-party trust signal carries real brand recognition.
- One of the largest and most recognized open review platforms (strong brand trust signal).
- Free basic profile to get started.
That makes it the stronger pick for e-commerce and brands wanting independent, recognizable social proof and Google Seller Ratings.
Where Reviews.io wins
A focused, Google-strong review platform positioned as a cheaper Yotpo/Trustpilot alternative.
- Cost-effective alternative to Yotpo/Trustpilot for similar Google features.
- Praised Google implementation, easier to configure and maintain.
That makes it the stronger pick for e-commerce stores wanting strong Google Seller Ratings and rich snippets without suite bloat.
Verdict: choose by fit
Pick by fit rather than by an overall score.
- Choose Trustpilot if you fit its core audience — e-commerce and brands wanting independent, recognizable social proof and Google Seller Ratings.
- Choose Reviews.io if you fit its core audience — e-commerce stores wanting strong Google Seller Ratings and rich snippets without suite bloat.
FAQ
Is Trustpilot better than Reviews.io?
Reviews.io is the stronger default for most users, but Trustpilot can be the better fit depending on your budget and use case.
What is the main difference between Trustpilot and Reviews.io?
Trustpilot is a massive open review network whose third-party trust signal carries real brand recognition. Reviews.io is a focused, Google-strong review platform positioned as a cheaper Yotpo/Trustpilot alternative.
Which is cheaper, Trustpilot or Reviews.io?
Entry pricing differs: Trustpilot offers a free tier, while Reviews.io starts at ~$29/mo. Compare the tiers above against your usage.
Sources
Facts above are drawn from these independent reviews and the vendors' own pages for Trustpilot and Reviews.io: