Shopper Approved vs Trustpilot: which should you choose?
Quick answer: Shopper Approved is built for ecommerce, while Trustpilot suits ecommerce. For most users Shopper Approved is the stronger default, but Trustpilot can be the better fit depending on your budget and use case.
Shopper Approved versus Trustpilot comes down to which trade-offs you can live with. Below we compare them on pricing, strengths and the use cases each one fits, then give a clear verdict.
Side-by-side
| Shopper Approved | Trustpilot | |
|---|---|---|
| Category | Reviews Ugc | Review Platform |
| What it's known for | Collect merchant, product and local reviews and display them as Google Seller Ratings and rich snippets to boost SEO and ad performance for e-commerce. | One of the largest open consumer-review platforms: third-party trust signals, TrustBox widgets, Google Seller Ratings eligibility and strong brand recognition for social proof. |
| Pricing | No public flat pricing; reported tiered/quote-based plans, often by order/review volume | Free basic profile; paid plans reported from ~$259/mo (Plus) up to ~$1,059+/mo (Premium/Advanced), Enterprise custom; annual contracts |
| Best audience | E-commerce stores prioritizing Google Seller Ratings and SEO/ad CTR gains. | E-commerce and brands wanting independent, recognizable social proof and Google Seller Ratings. |
| Best for | ecommerce, seo | ecommerce, brand-trust |
| Entry price | Quote-based (by order/survey volume) | Free |
| Biggest strength | Google-approved partner that auto-submits verified reviews to Google Seller Ratings. | One of the largest and most recognized open review platforms (strong brand trust signal). |
| Main caveat | No public pricing and no free plan (quote/order-volume based). | Paid tiers are expensive (Plus ~$259-$299/mo up to Advanced ~$1,099/mo). |
Features compared
Beyond the spec sheet, these are the capabilities that define each tool:
Shopper Approved key features
- Merchant (seller) review collection
- Product reviews and video reviews
- Google Seller Ratings submission (Google-approved partner)
- Q&A and reputation management
Trustpilot key features
- Open consumer-review platform with verified and organic reviews
- TrustBox widgets (responsive, including email signature widgets)
- Google Seller Ratings eligibility
- Review invitations and automated feedback collection
Pricing tiers side by side
Shopper Approved plans
| Plan | Price | What's included |
|---|---|---|
| Volume-based | Quote-based (by order/survey volume) | No public pricing, no free plan |
| Traffic & Conversion Suite | Custom | Seller Ratings + Product/Video + Q&A |
Trustpilot plans
| Plan | Price | What's included |
|---|---|---|
| Free | $0 | Basic profile, limited widgets |
| Plus | ~$259-$299/mo | Reported; ~$3,828/yr |
| Premium | ~$629/mo | Reported; ~$9,588/yr |
| Advanced / Enterprise | ~$1,099/mo, custom | Annual upfront |
Tiers compiled from the vendors' published plans and independent reviews; prices are approximate and change often, so confirm current figures (and your region's taxes) on each vendor's site.
Strengths compared
Where Shopper Approved wins
A Google-approved partner specializing in Seller Ratings to put stars on your ads.
- Google-approved partner that auto-submits verified reviews to Google Seller Ratings.
- High review collection volume via post-checkout surveys.
That makes it the stronger pick for e-commerce stores prioritizing Google Seller Ratings and SEO/ad CTR gains.
Where Trustpilot wins
A massive open review network whose third-party trust signal carries real brand recognition.
- One of the largest and most recognized open review platforms (strong brand trust signal).
- Free basic profile to get started.
That makes it the stronger pick for e-commerce and brands wanting independent, recognizable social proof and Google Seller Ratings.
Verdict: choose by fit
Pick by fit rather than by an overall score.
- Choose Shopper Approved if you fit its core audience — e-commerce stores prioritizing Google Seller Ratings and SEO/ad CTR gains.
- Choose Trustpilot if you fit its core audience — e-commerce and brands wanting independent, recognizable social proof and Google Seller Ratings.
FAQ
Is Shopper Approved better than Trustpilot?
Shopper Approved is the stronger default for most users, but Trustpilot can be the better fit depending on your budget and use case.
What is the main difference between Shopper Approved and Trustpilot?
Shopper Approved is a Google-approved partner specializing in Seller Ratings to put stars on your ads. Trustpilot is a massive open review network whose third-party trust signal carries real brand recognition.
Which is cheaper, Shopper Approved or Trustpilot?
Entry pricing differs: Shopper Approved starts at Quote-based (by order/survey volume), while Trustpilot offers a free tier. Compare the tiers above against your usage.
Sources
Facts above are drawn from these independent reviews and the vendors' own pages for Shopper Approved and Trustpilot: