Grade.us vs GatherUp: which should you choose?
Quick answer: Grade.us is built for agencies, while GatherUp suits agencies. For most users Grade.us is the stronger default, but GatherUp can be the better fit depending on your budget and use case. GatherUp has the lower entry price.
If you're weighing Grade.us against GatherUp, the right answer depends on your priorities. Below we compare them on pricing, strengths and the use cases each one fits, then give a clear verdict.
Side-by-side
| Grade.us | GatherUp | |
|---|---|---|
| Category | Reputation Management | Reputation Management |
| What it's known for | Review-generation and management built for agencies and marketers: drip campaigns, review funnels, monitoring and white-label reporting across major review sites. | Review and customer-feedback platform built for agencies and multi-location brands: review requests, NPS, monitoring and white-label dashboards. |
| Pricing | No free plan; reported ~$110/mo Solo, ~$180/mo Professional, ~$400/mo Agency (annual), white-label add-ons | No free plan; reported ~$99/mo and up tiers, multi-location and agency/white-label pricing custom |
| Best audience | Agencies, marketers and SEOs managing review generation for multiple clients. | Agencies and multi-location businesses needing scalable review collection and NPS. |
| Best for | agencies, local-business | agencies, multi-location |
| Entry price | ~$110/mo | ~$99/mo |
| Biggest strength | Purpose-built for agencies/SEOs with deep white-label customization. | Transparent published per-location pricing (unusual for agency tools). |
| Main caveat | No free plan; entry Solo at ~$110/mo, Agency ~$400/mo, Partner ~$2,500/mo. | No free plan. |
Features compared
Where they really diverge is in the day-to-day feature set:
Grade.us key features
- Email and SMS review request drip campaigns
- Review funnels and landing pages (white-labeled custom domain)
- Review monitoring and response across major sites
- White-label dashboards and reporting for agencies
GatherUp key features
- First- and third-party review generation and monitoring
- NPS and survey collection
- Automated review requests via email/SMS
- AI-assisted smart insights and sentiment analysis (review themes/topics)
Pricing tiers side by side
Grade.us plans
| Plan | Price | What's included |
|---|---|---|
| Solo | ~$110/mo | Single-location businesses |
| Professional | ~$180/mo | Individual marketers / small agencies |
| Agency | ~$400/mo | Mid-sized agencies / multi-location |
| Partner | ~$2,500/mo | Larger agencies / enterprises |
GatherUp plans
| Plan | Price | What's included |
|---|---|---|
| Single location | ~$99/mo | Published base rate |
| Multi-location (2-10) | ~$60/mo per location | Per-location drops as you scale |
| 11-100+ locations | Custom tiers | Rates not all published |
Tiers compiled from the vendors' published plans and independent reviews; prices are approximate and change often, so confirm current figures (and your region's taxes) on each vendor's site.
Strengths compared
Where Grade.us wins
White-label review-generation engine designed for agencies to resell under their own brand.
- Purpose-built for agencies/SEOs with deep white-label customization.
- Unlimited review sites and email campaigns on all plans.
That makes it the stronger pick for agencies, marketers and SEOs managing review generation for multiple clients.
Where GatherUp wins
Transparent per-location review and feedback platform tuned for agencies and multi-location brands.
- Transparent published per-location pricing (unusual for agency tools).
- Built for agencies and multi-location with white-label and centralized dashboards.
That makes it the stronger pick for agencies and multi-location businesses needing scalable review collection and NPS.
Verdict: choose by fit
Pick by fit rather than by an overall score.
- Choose Grade.us if you fit its core audience — agencies, marketers and SEOs managing review generation for multiple clients.
- Choose GatherUp if you fit its core audience — agencies and multi-location businesses needing scalable review collection and NPS.
FAQ
Is Grade.us better than GatherUp?
Grade.us is the stronger default for most users, but GatherUp can be the better fit depending on your budget and use case.
What is the main difference between Grade.us and GatherUp?
Grade.us is white-label review-generation engine designed for agencies to resell under their own brand. GatherUp is transparent per-location review and feedback platform tuned for agencies and multi-location brands.
Which is cheaper, Grade.us or GatherUp?
Entry pricing differs: Grade.us starts at ~$110/mo, while GatherUp starts at ~$99/mo. Compare the tiers above against your usage.
Sources
Facts above are drawn from these independent reviews and the vendors' own pages for Grade.us and GatherUp: