Gravity Forms review & overview

Developer-favorite advanced WordPress form plugin with deep hooks and addons.

Gravity Forms sits in the wordpress form plugin space and is most often picked for developers, complex wordpress forms, addon ecosystem. Below is a quick, no-fluff overview to help you decide if it fits.

Key facts

Who it's for

Gravity Forms makes most sense for developers.

• Developers
• Complex WordPress forms
• Addon ecosystem

Key features

What you actually get with Gravity Forms, drawn from independent reviews and the vendor's own documentation:

• Advanced WordPress form builder
• 32 official addons across tiers
• Developer hooks, filters and REST API
• Conditional logic
• Payment addons (Stripe, PayPal)
• Surveys, signatures, geolocation and user registration (Elite)

Integrations

Gravity Forms connects with Stripe, PayPal, Mailchimp, HubSpot, Zapier, Salesforce (addon) and Slack.

What makes it stand out

Developer-favorite advanced WordPress form plugin with deep hooks and an addon ecosystem.

Who it's best for

Developers and agencies building complex, custom WordPress forms.

Strengths & trade-offs

The honest balance for Gravity Forms, from independent reviews rather than its sales page. We go deeper in the full Gravity Forms review.

Strengths

• + Developer-favorite extensibility via hooks and filters
• + All official addons bundled per tier
• + No site-volume submission caps

Trade-offs

• - No free version
• - Power features (surveys, signatures) only on Elite
• - Premium third-party addons add $99-349/yr

Notable facts

Concrete, checkable details rather than marketing claims:

• No free version
• Pro adds Stripe, PayPal and Zapier; Elite adds User Registration, Signature, Surveys and Geolocation (32 addons total)
• Premium third-party addons (GravityView, Gravity Flow, Gravity Perks) add $99-349/yr
• Nonprofit license offers Elite features at $129/yr

See Gravity Forms alternatives →