How much does Omnisend cost in 2026? Plans and value, broken down
Wondering what you'll actually pay for Omnisend? Start here. A ecommerce email tool, Omnisend comes with a free plan. The paid plans below reflect its published pricing when this page was written.
A more affordable Klaviyo alternative that bundles email, SMS and push with prebuilt ecommerce automations. Good news for testing: Omnisend includes a free plan, so you can try it before spending anything. Ecommerce-focused email + SMS automation with prebuilt workflows and Shopify/BigCommerce integrations.
Plans & pricing tiers
| Plan | Price (approx.) | What's included |
|---|---|---|
| Free | $0 | 250 contacts, 500 emails/mo, 60 SMS, all core features |
| Standard | from $16/mo (500 contacts) | scales: ~$44 at 2.5k, ~$132 at 10k; no SMS on new accounts |
| Pro | from $59/mo (2,500 contacts) | unlimited emails, SMS access, AI features, priority support |
Prices are estimates drawn from the vendor's plans and third-party reviews, and can change at any time, so check before you commit.
Prices verified 2026-06-28 from public vendor pricing. Plans and prices change — always confirm on the vendor's own site. No price here is guaranteed.
What you're paying for
What the paid plans put in your hands with Omnisend:
- Ecommerce email + SMS + web push in one automation platform
- Prebuilt automation workflows (abandoned cart, welcome, post-purchase)
- Product picker and dynamic ecommerce content blocks
- Segmentation by shopping behavior and lifecycle
- AI features: dynamic content and product recommendations (Pro)
Which capabilities land on which plan depends on the tier, so use the table above to match features to budget.
Which plan to pick
Omnisend is built for small to mid-size ecommerce stores wanting email + SMS automation without Klaviyo's price tag. That points most buyers to the Standard plan (from $16/mo (500 contacts)) as a starting point, with a step up only when email + sms in one forces it.
Is Omnisend worth it?
Paid plans run from roughly $16 to $59 per month (or per seat, depending on the plan). Most buyers focused on ecommerce stores land on the entry or mid tier; the jump to a higher plan tends to be about email + sms in one rather than core features. Because there is a free plan, you can validate fit before paying anything. Budget-conscious buyers should price the entry tier against competitors before deciding.
Pricing watch-outs
- Contact-based pricing scales up at larger list sizes.
- Pricing is contact-based with email-send limits per tier.
- Affiliate pays 20%+ recurring for up to 24 months via Impact.
Drawn from independent reviews and the vendor's own plan details (see sources below).
Two teams rarely pay the same for Omnisend: the figure tracks how many contacts or subscribers you have, so map it to your own numbers for an honest comparison.
Pricing FAQ
Does Omnisend have a free plan?
Yes — Omnisend offers a free plan or free tier, so you can start without paying. Paid tiers add capacity and advanced features.
How much does Omnisend cost?
Its cheapest paid plan, Standard, lists at from $16/mo (500 contacts). Paid plans run from roughly $16 to $59 per month (or per seat, depending on the plan). The exact bill depends on billing cycle and how many seats or how much usage you need.
Is there a cheaper alternative to Omnisend?
Yes — several ecommerce email tools do the same job at lower entry prices; our Omnisend alternatives roundup compares them side by side.
Is Omnisend worth the price for ecommerce stores?
For ecommerce stores it generally earns its cost at the entry tier; if that's only a side need, weigh it against a cheaper specialist first.
Which Omnisend plan should I choose?
If you fit that profile, begin on the Standard plan (from $16/mo (500 contacts)) and upgrade later, when email + sms in one becomes a real constraint.
Sources
We pulled the Omnisend pricing and feature details here from these primary and third-party sources: