Klaviyo pricing in 2026: every plan, what it costs and who it suits
Before you commit to Klaviyo, here is how its pricing stacks up. A ecommerce email tool, Klaviyo comes with paid plans only. The paid plans below reflect its published pricing when this page was written.
The ecommerce email + SMS standard, turning Shopify/store data into highly targeted, revenue-attributed campaigns. Klaviyo is a paid tool, so plan to buy in once you have validated fit. Data-driven email + SMS for ecommerce with deep Shopify integration and predictive analytics.
Plans & pricing tiers
| Plan | Price (approx.) | What's included |
|---|---|---|
| Free | $0 | up to 250 active profiles, 500 email sends/mo, 150 SMS credits |
| from $20/mo (500 profiles) | scales by contacts: ~$150/mo at 10k, ~$1,380/mo at 100k | |
| Email + SMS | add SMS credit packs | US SMS ~$0.009/send; international higher |
These numbers are approximate and shift as vendors revise plans, so double-check the latest on the official site before buying.
Prices verified 2026-06-28 from public vendor pricing. Plans and prices change — always confirm on the vendor's own site. No price here is guaranteed.
What you're paying for
The capabilities you are paying for with Klaviyo include:
- Data-driven email + SMS built for ecommerce with deep customer profiles
- Native Shopify integration with full historical data sync
- Predictive analytics (CLV, churn risk, predicted next order)
- Prebuilt ecommerce flows (abandoned cart, browse, post-purchase, win-back)
- AI-generated segments and content, plus Marketing Agent
Not every feature ships on every plan; the tier table shows where each one unlocks.
Which plan to pick
Klaviyo is built for ecommerce and DTC brands, especially on Shopify, that want data-rich segmentation and email + SMS automation. Match that description and the Email plan (from $20/mo (500 profiles)) is where to start; a higher tier earns its cost only when you need shopify stores.
Is Klaviyo worth it?
Paid access starts at roughly $20 per month. For ecommerce / dtc brands, the entry tier is usually enough to get real value; you mainly move up a plan when you need shopify stores. On a tight budget, line the cheapest paid plan up against the alternatives first.
Pricing watch-outs
- Expensive at scale; cost rises fast with contact count.
- No annual discount on self-serve plans; overkill for non-ecommerce senders.
- No annual discount on self-serve; custom annual contracts only above ~$2,000/mo.
Drawn from independent reviews and the vendor's own plan details (see sources below).
What actually moves your bill with Klaviyo is how many contacts or subscribers you have, so price the plan at the scale you expect to reach, not just where you start today.
Pricing FAQ
Does Klaviyo have a free plan?
Klaviyo is a paid tool without a standing free plan; check its site for any current trial or money-back window.
How much does Klaviyo cost?
Its cheapest paid plan, Email, lists at from $20/mo (500 profiles). Paid access starts at roughly $20 per month. The exact bill depends on billing cycle and how many seats or how much usage you need.
Is there a cheaper alternative to Klaviyo?
Yes — several ecommerce email tools do the same job at lower entry prices; our Klaviyo alternatives roundup compares them side by side.
Is Klaviyo worth the price for ecommerce / dtc brands?
For ecommerce / dtc brands it generally earns its cost at the entry tier; if that's only a side need, weigh it against a cheaper specialist first.
Which Klaviyo plan should I choose?
If you fit that profile, begin on the Email plan (from $20/mo (500 profiles)) and upgrade later, when shopify stores becomes a real constraint.
Sources
We pulled the Klaviyo pricing and feature details here from these primary and third-party sources: