Keap (formerly Infusionsoft) pricing in 2026: every plan, what it costs and who it suits
Wondering what you'll actually pay for Keap (formerly Infusionsoft)? Start here. Keap (formerly Infusionsoft) is a crm tool offering a free plan; its paid tiers are summarised below from public plans current at the time of writing.
CRM, automation and invoicing built specifically for small service businesses, in one unified plan. Good news for testing: Keap (formerly Infusionsoft) includes a free plan, so you can try it before spending anything. CRM + marketing automation + light commerce built for small service businesses.
Plans & pricing tiers
| Plan | Price (approx.) | What's included |
|---|---|---|
| Keap (unified) | $249/mo annual ($299 monthly) | 2 users, full feature set, contact-based scaling |
| Add-ons | $39/mo per extra user; from $0.036/contact/mo | scale by users and contacts |
| Implementation | from $500 one-time | mandatory onboarding/migration fee |
Figures are compiled from public plans and independent reviews; treat them as a guide and verify live pricing with the vendor.
Prices verified 2026-06-28 from public vendor pricing. Plans and prices change — always confirm on the vendor's own site. No price here is guaranteed.
What you're paying for
The capabilities you are paying for with Keap (formerly Infusionsoft) include:
- CRM with contact management, tagging and segmentation
- Visual ('when-then') automation builder with templates
- Email marketing and SMS (tier 1 included)
- Sales pipeline, appointment scheduling, quotes and invoices
- Landing pages and forms
Not every feature ships on every plan; the tier table shows where each one unlocks.
Which plan to pick
Keap (formerly Infusionsoft) is built for service-based small businesses wanting CRM, marketing automation and invoicing together. Match that description and the Keap (unified) plan ($249/mo annual ($299 monthly)) is where to start; a higher tier earns its cost only when you need crm + automation + invoicing.
Is Keap (formerly Infusionsoft) worth it?
Paid access starts at roughly $249 per month. If service-based small businesses is your goal, start low: the cheapest paid tier covers it for most users, and crm + automation + invoicing is what eventually pushes you up a level. Because there is a free plan, you can validate fit before paying anything. Budget-conscious buyers should price the entry tier against competitors before deciding.
Pricing watch-outs
- Expensive: starts at $249/mo (annual) and scales with contacts/users.
- Mandatory implementation fee from $500.
- No free plan.
- Costs scale by contacts, users and add-ons rather than feature access.
Drawn from independent reviews and the vendor's own plan details (see sources below).
What actually moves your bill with Keap (formerly Infusionsoft) is how many contacts or subscribers you have, so price the plan at the scale you expect to reach, not just where you start today.
See Keap (formerly Infusionsoft) plans →
Pricing FAQ
Does Keap (formerly Infusionsoft) have a free plan?
Yes — Keap (formerly Infusionsoft) offers a free plan or free tier, so you can start without paying. Paid tiers add capacity and advanced features.
How much does Keap (formerly Infusionsoft) cost?
Its cheapest paid plan, Keap (unified), lists at $249/mo annual ($299 monthly). Paid access starts at roughly $249 per month. The exact bill depends on billing cycle and how many seats or how much usage you need.
Is there a cheaper alternative to Keap (formerly Infusionsoft)?
There are cheaper crm options that cover the core job; the Keap (formerly Infusionsoft) alternatives page lines up their entry costs for you.
Is Keap (formerly Infusionsoft) worth the price for service-based small businesses?
For service-based small businesses it generally earns its cost at the entry tier; if that's only a side need, weigh it against a cheaper specialist first.
Which Keap (formerly Infusionsoft) plan should I choose?
Most readers in that situation start with the Keap (unified) plan ($249/mo annual ($299 monthly)); a higher tier pays off only when you run into crm + automation + invoicing.
Sources
Figures and facts on this page are drawn from the following Keap (formerly Infusionsoft) sources, so you can verify them yourself: