How much does Constant Contact cost in 2026? Plans and value, broken down
Before you commit to Constant Contact, here is how its pricing stacks up. As a email marketing tool, Constant Contact provides a free plan; the breakdown below walks through each paid tier using its current public plans.
A beginner-first platform with unusually strong event/registration marketing for small businesses and nonprofits. Constant Contact leads with a free tier, which is handy for validating fit on a real task. Beginner-friendly email and event marketing aimed at small businesses and nonprofits.
Plans & pricing tiers
| Plan | Price (approx.) | What's included |
|---|---|---|
| Lite | from $12/mo (500 contacts) | basic sender, 1 automation trigger, branding, 1 user |
| Standard | from $35/mo (500 contacts) | A/B testing, segmentation, prebuilt automations, 3 users |
| Premium | from $80/mo (500 contacts) | dynamic content, custom automation, SEO, ad manager, 500 SMS, unlimited users |
Figures are compiled from public plans and independent reviews; treat them as a guide and verify live pricing with the vendor.
Prices verified 2026-06-28 from public vendor pricing. Plans and prices change — always confirm on the vendor's own site. No price here is guaranteed.
What you're paying for
What the paid plans put in your hands with Constant Contact:
- Beginner-friendly email editor with large template library
- Event marketing and registration tools
- Segmentation and prebuilt automations (Standard+)
- Social posting and ad manager (Premium)
- SMS marketing add-on/allocation (Premium includes 500/mo)
Not every feature ships on every plan; the tier table shows where each one unlocks.
Which plan to pick
Constant Contact is built for small businesses, nonprofits and event organizers who want simplicity and support over advanced automation. That points most buyers to the Lite plan (from $12/mo (500 contacts)) as a starting point, with a step up only when event marketing forces it.
Is Constant Contact worth it?
Paid plans run from roughly $12 to $80 per month (or per seat, depending on the plan). Most buyers focused on small businesses and nonprofits land on the entry or mid tier; the jump to a higher plan tends to be about event marketing rather than core features. Because there is a free plan, you can validate fit before paying anything. A free trial lets you test the paid features risk-free. If money is tight, weigh the entry tier against rival tools before you commit.
Pricing watch-outs
- No free plan (60-day trial only).
- Pricing scales steeply with contacts (up to ~$425/mo at 25k).
- No free plan; 60-day free trial instead.
- Send limits: 10x (Lite), 12x (Standard), 24x (Premium) contact count; overage $0.002/email.
Drawn from independent reviews and the vendor's own plan details (see sources below).
Beyond the headline tier, your real cost on Constant Contact depends on how many contacts or subscribers you have, which is worth estimating up front before you compare it with anything else.
Pricing FAQ
Does Constant Contact have a free plan?
Yes — Constant Contact offers a free plan or free tier, so you can start without paying. Paid tiers add capacity and advanced features.
How much does Constant Contact cost?
Its cheapest paid plan, Lite, lists at from $12/mo (500 contacts). Paid plans run from roughly $12 to $80 per month (or per seat, depending on the plan). The exact bill depends on billing cycle and how many seats or how much usage you need.
Is there a cheaper alternative to Constant Contact?
There are cheaper email marketing options that cover the core job; the Constant Contact alternatives page lines up their entry costs for you.
Is Constant Contact worth the price for small businesses and nonprofits?
For small businesses and nonprofits it generally earns its cost at the entry tier; if that's only a side need, weigh it against a cheaper specialist first.
Which Constant Contact plan should I choose?
For small businesses, nonprofits and event organizers who want simplicity and support over advanced automation, the Lite plan (from $12/mo (500 contacts)) is the usual place to begin; only climb a tier once event marketing genuinely calls for it.
Sources
The Constant Contact plan, price and feature details above are compiled from these vendor pages and independent reviews: