ActiveCampaign pricing (2026): plans, costs and is it worth it?
Before you commit to ActiveCampaign, here is how its pricing stacks up. ActiveCampaign sits in the marketing automation space and offers a free plan, with the paid tiers laid out below from its public pricing page.
The go-to when you need genuinely advanced marketing automation plus a built-in CRM without enterprise pricing. ActiveCampaign leads with a free tier, which is handy for validating fit on a real task. Advanced marketing automation and CRM with deep segmentation, conditional logic and predictive features.
Plans & pricing tiers
| Plan | Price (approx.) | What's included |
|---|---|---|
| Starter | from $15/mo | basic automations limited to 5 actions, contact-based |
| Plus | from $49/mo | unlimited automation actions, landing pages, AI content |
| Pro | from $79/mo | predictive sending, conditional content, advanced reporting |
| Enterprise | from $145/mo | premium CRM, custom reporting, dedicated support |
Pricing here reflects published tiers at the time of writing; confirm current costs, billing cycle and local taxes with the vendor.
Prices verified 2026-06-28 from public vendor pricing. Plans and prices change — always confirm on the vendor's own site. No price here is guaranteed.
What you're paying for
What the paid plans put in your hands with ActiveCampaign:
- Visual automation builder with unlimited actions (Plus+) and conditional/branching logic
- Built-in CRM with deal pipelines and sales automation
- Advanced segmentation and site/event tracking
- Predictive sending and predictive content (Pro tier)
- AI content generation and 900+ app integrations
Which capabilities land on which plan depends on the tier, so use the table above to match features to budget.
Which plan to pick
ActiveCampaign is built for automation-heavy SMBs and B2B teams that want email, CRM and sales automation in a single platform. For that profile the Starter plan (from $15/mo) is the sensible entry, and you climb tiers only once smbs needing crm + email demands it.
Is ActiveCampaign worth it?
Paid access starts at roughly $15 per month. Most buyers focused on automation-heavy workflows land on the entry or mid tier; the jump to a higher plan tends to be about smbs needing crm + email rather than core features. Because there is a free plan, you can validate fit before paying anything. If money is tight, weigh the entry tier against rival tools before you commit.
Pricing watch-outs
- Starter plan caps automations at 5 actions; key features gated to higher tiers.
- No permanent free plan, and SMS/transactional are paid add-ons.
- Annual billing saves roughly 15% across tiers.
- SMS, custom reporting, transactional email and enhanced CRM are separate add-ons.
Drawn from independent reviews and the vendor's own plan details (see sources below).
Two teams rarely pay the same for ActiveCampaign: the figure tracks how many contacts or subscribers you have, so map it to your own numbers for an honest comparison.
Pricing FAQ
Does ActiveCampaign have a free plan?
Yes — ActiveCampaign offers a free plan or free tier, so you can start without paying. Paid tiers add capacity and advanced features.
How much does ActiveCampaign cost?
Its cheapest paid plan, Starter, lists at from $15/mo. Paid access starts at roughly $15 per month. The exact bill depends on billing cycle and how many seats or how much usage you need.
Is there a cheaper alternative to ActiveCampaign?
There are cheaper marketing automation options that cover the core job; the ActiveCampaign alternatives page lines up their entry costs for you.
Does ActiveCampaign offer custom or enterprise pricing?
Its top tier is quoted directly rather than listed, so larger teams should contact the vendor for a tailored figure; the public tiers below cover most smaller buyers.
Which ActiveCampaign plan should I choose?
If you fit that profile, begin on the Starter plan (from $15/mo) and upgrade later, when smbs needing crm + email becomes a real constraint.
Sources
Figures and facts on this page are drawn from the following ActiveCampaign sources, so you can verify them yourself: