Kajabi vs Teachable: which should you choose?
Quick answer: Kajabi is built for established creators and coaches, while Teachable suits beginners launching a first course. For most users Kajabi is the stronger default, but Teachable can be the better fit depending on your budget and use case. Teachable has the lower entry price.
Both Kajabi and Teachable get recommended a lot, but they solve the job differently. Below we compare them on pricing, strengths and the use cases each one fits, then give a clear verdict.
Side-by-side
| Kajabi | Teachable | |
|---|---|---|
| Category | all-in-one course platform | online course platform |
| What it's known for | Premium all-in-one platform combining courses, memberships, email marketing, funnels, website and payments in a single subscription. | Beginner-friendly course platform to create, host and sell courses, coaching and digital downloads with built-in checkout and student management. |
| Pricing | No free plan; Kickstarter from ~$89/mo, Basic from ~$149/mo, Growth and Pro tiers higher (annual billing discounts). | Free plan (high transaction fees); Basic from ~$39/mo, Pro from ~$89/mo, Pro+ and Business tiers higher (billed annually for best rate). |
| Best audience | Established creators and coaches running a real business who want everything in one platform without plugins. | Beginners and solo creators launching their first course, coaching offer or digital download. |
| Best for | Established creators and coaches, All-in-one (no plugins), High-ticket course businesses | Beginners launching a first course, Coaches and creators, Selling digital downloads |
| Entry price | $179/mo ($143 annual) | $39/mo ($29 annual) |
| Biggest strength | Genuine all-in-one, replaces several separate subscriptions. | Very beginner-friendly setup. |
| Main caveat | Expensive: no plan under $179/mo monthly billing in 2026. | Starter plan charges a steep 7.5% transaction fee on top of card processing. |
Features compared
Where they really diverge is in the day-to-day feature set:
Kajabi key features
- All-in-one: courses, memberships, coaching and digital products
- Email marketing and marketing automations
- Sales funnels (Pipelines) and landing pages
- Website builder and blog
Teachable key features
- Course builder with video, downloads and quizzes
- Coaching products and digital downloads
- Built-in checkout (teachable:pay) and student management
- Sales pages, coupons and order bumps
Pricing tiers side by side
Kajabi plans
| Plan | Price | What's included |
|---|---|---|
| Basic | $179/mo ($143 annual) | Entry tier |
| Growth | $249/mo ($199 annual) | Adds advanced automations + affiliate program |
| Pro | $499/mo ($399 annual) | Adds API access |
Teachable plans
| Plan | Price | What's included |
|---|---|---|
| Starter | $39/mo ($29 annual) | 7.5% transaction fee |
| Builder | $89/mo ($69 annual) | 0% transaction fee via teachable:pay |
| Growth | $189/mo ($139 annual) | 0% transaction fee |
| Enterprise | Custom |
Tiers compiled from the vendors' published plans and independent reviews; prices are approximate and change often, so confirm current figures (and your region's taxes) on each vendor's site.
Strengths compared
Where Kajabi wins
The premium all-in-one for creators who want courses, email, funnels and a site under one roof and will pay for it.
- Genuine all-in-one, replaces several separate subscriptions.
- 0% platform transaction fees (you only pay processing).
That makes it the stronger pick for established creators and coaches running a real business who want everything in one platform without plugins.
Where Teachable wins
One of the easiest on-ramps for a first paid course, but the cheap tier's 7.5% cut punishes you until you upgrade.
- Very beginner-friendly setup.
- 0% platform transaction fees on Builder plan and above.
That makes it the stronger pick for beginners and solo creators launching their first course, coaching offer or digital download.
Verdict: choose by fit
There is no single winner; it depends on where you sit.
- Choose Kajabi if you fit its core audience — established creators and coaches running a real business who want everything in one platform without plugins.
- Choose Teachable if you fit its core audience — beginners and solo creators launching their first course, coaching offer or digital download.
FAQ
Is Kajabi better than Teachable?
Kajabi is the stronger default for most users, but Teachable can be the better fit depending on your budget and use case.
What is the main difference between Kajabi and Teachable?
Kajabi is the premium all-in-one for creators who want courses, email, funnels and a site under one roof and will pay for it. Teachable is one of the easiest on-ramps for a first paid course, but the cheap tier's 7.5% cut punishes you until you upgrade.
Which is cheaper, Kajabi or Teachable?
Entry pricing differs: Kajabi starts at $179/mo ($143 annual), while Teachable starts at $39/mo ($29 annual). Compare the tiers above against your usage.
Sources
Facts above are drawn from these independent reviews and the vendors' own pages for Kajabi and Teachable: