Brevo pricing (2026): plans, costs and is it worth it?
Brevo pricing can look dense; this page breaks it down clearly. A marketing & seo tool, Brevo comes with a free plan. The paid plans below reflect its published pricing when this page was written.
Multichannel marketing priced by send volume rather than contact count. Good news for testing: Brevo includes a free plan, so you can try it before spending anything. Email and SMS marketing automation (formerly Sendinblue).
Plans & pricing tiers
| Plan | Price (approx.) | What's included |
|---|---|---|
| Free | $0 | 300 emails/day, up to 100,000 contacts |
| Starter | from $9/mo | No daily limit, basic email marketing |
| Business | from $18/mo | Automation, A/B testing, advanced stats |
| Professional/Enterprise | from $499/mo / Custom | High-volume, unlimited contacts |
Prices are estimates drawn from the vendor's plans and third-party reviews, and can change at any time, so check before you commit.
Prices verified 2026-06-28 from public vendor pricing. Plans and prices change — always confirm on the vendor's own site. No price here is guaranteed.
What you're paying for
The capabilities you are paying for with Brevo include:
- Email marketing with drag-and-drop editor and templates
- SMS and WhatsApp campaigns
- Marketing automation and segmentation
- Transactional email/API
- AI content generator
Which capabilities land on which plan depends on the tier, so use the table above to match features to budget.
Which plan to pick
Brevo is built for sMBs and ecommerce sellers wanting affordable email + SMS marketing. Match that description and the Starter plan (from $9/mo) is where to start; a higher tier earns its cost only when you need smb automation.
Is Brevo worth it?
Paid access starts at roughly $9 per month. For email marketing, the entry tier is usually enough to get real value; you mainly move up a plan when you need smb automation. Because there is a free plan, you can validate fit before paying anything. If money is tight, weigh the entry tier against rival tools before you commit.
Pricing watch-outs
- Daily send limit on free plan (300/day).
Drawn from independent reviews and the vendor's own plan details (see sources below).
Brevo keeps pricing relatively flat per tier, so the main decision is which plan's features you need rather than how heavily you'll use it.
Pricing FAQ
Does Brevo have a free plan?
Yes — Brevo offers a free plan or free tier, so you can start without paying. Paid tiers add capacity and advanced features.
How much does Brevo cost?
Its cheapest paid plan, Starter, lists at from $9/mo. Paid access starts at roughly $9 per month. The exact bill depends on billing cycle and how many seats or how much usage you need.
Is there a cheaper alternative to Brevo?
Other marketing & seo tools cover the same job at different price points; compare their entry tiers before you decide.
Is Brevo worth the price for email marketing?
For email marketing it generally earns its cost at the entry tier; if that's only a side need, weigh it against a cheaper specialist first.
Which Brevo plan should I choose?
Most readers in that situation start with the Starter plan (from $9/mo); a higher tier pays off only when you run into smb automation.
Sources
We pulled the Brevo pricing and feature details here from these primary and third-party sources: